I build category-defining brands and campaigns.
With 13+ years of experience,
I help ambitious brands find what makes them distinct from their competitors and express it in a way that turns heads. I've touched every category under the sun (from menopause supplements to backup power generators), which gives you access to a playbook most don't.
Throw me your biggest
challenge. I'll crack it.
Equifruit, a Fairtrade banana importer, was looking to expand their distribution across Canada and the US. It needed to develop a unique and competitive brand that would connect with both B2B and B2C audiences alike.
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Bonafide, a DTC menopause wellness brand, was launching at Target nationwide. They needed a campaign to drive awareness and store visits around a topic that's still shaking off its taboo.
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Sunski had the ambition to evolve from a growing sunglasses business into a broader sun protection brand. The challenge was to create an SPF product from the ground up and build a brand world strong enough to put Sunski on the map in a crowded suncare category.
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The Martin Family Initiative (MFI) works in collaboration with Indigenous communities to advance the outcomes of First Nations, Inuit, and Métis children and youth. The objective was to develop a new brand platform that demonstrates MFI’s unique breadth of capabilities.
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Primeasia has been the go-to leather supplier for brands like Nike and Timberland since 1985. But with shifting design trends, flashy new competitors and sustainability debates they were being overlooked. They set out to reassert themselves with a new positioning and brand identity.
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Rehlko was ready to go big in data centers with a portfolio that could meet the industry’s every need. But with almost no awareness and trust slipping after their rebrand, they needed a campaign that would get them noticed, understood and taken seriously.
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